Marketing Content Optimization

Customers write positive posts for your products/services either organically or in response to your campaigns. Each positive post is a powerful testimonial articulating the winning attributes of your product in the words of your target customers. Our structured analysis will also surface specific language for use in marketing communication strategy, advertising copy, product descriptions and SEO tags.

 

Market landscape and understand purchase drivers/limiters by brand

In understanding product performance, most businesses review sales and/or shares but do not have visibility to WHY certain products are gaining or losing share. Our solution covers the global landscape and can identify the root causes driving the change, and why the brand is leading or trailing against the competitors.

Gain competitive edge by addressing the trailing areas & unmet needs

Consumers love, hate and request many characteristics for both your products and those of your competitors. We’ll benchmark you against the competitive set on each discussion topic to both pinpoint the areas where you trail and identify unmet needs you can address.

Tailor marketing communications that resonate with your target audience

Product messaging and claims can significantly influence the purchase intent if they describe the key benefits, and if they use the language customers use. Yet, very few brands mine voice of customers (VoC) for insights related to product messaging and claims. Our solution surfaces specific language for use in product descriptions, marketing communication strategy, advertising copy, and SEO tags.

Incorporate emerging trends in your marketing communications & product innovation

Our solution constantly monitors all brands  and surfaces products that are rapidly gaining in user engagement and sales ranks. Mining  feedback on these products uncovers topics that influence product trends.. Even for products that have steady user engagement, consumers often bring up new issues. Incorporating macro and micro trends into marketing communications & product innovation can provide a competitive edge.

Our Unique Value Proposition

  • Ready to use Custom taxonomy & AI models – Taxonomies and hierarchies are evolved from Beauty & Personal care data. AI models are custom trained for the category.

  • Decision clarity to act with confidence – Category trained models provide highly accurate and specific insights. This gives you the confidence to act on the insights without manually reading thousands of reviews. Dedicated data scientists answer your business questions. 

  • Cost-effective – Minimal setup: Completely built out workflows, data pipelines & AI modules. Ongoing analysis is automated. Easy to add additional sources.

Vineyard Vines v1.0
View / Download
TV Programming v1.1 View / Download