We are a team of data scientists, engineers and consultants committed to harnessing the vast powers of machine learning to solve distinct problems. Founded in 2012 and backed by leading investors and industry practitioners, we are experts at combining human intelligence with artificial intelligence to build custom solutions for each of our clients.
Products ratings influence more than 63% of ecommerce purchases. Brands can analyze the top reasons for products being underrated and act on the suggestions that could help improve those ratings. Additionally, using our AI-powered text analytics solutions, brands can craft the product description from the customer reviews which makes it relevant for the users and effective in SEO rankings.
Market landscape and understand purchase drivers/limiters by brand
In understanding product performance, most businesses review sales and/or shares but do not have visibility to WHY certain products are gaining or losing share. Our solution covers the global landscape and can identify the root causes driving the change, and why the brand is leading or trailing against the competitors.
Tailor product content so that it resonates with your target audience
Product messaging and claims can significantly influence purchase intent if they describe the key benefits, in the language customers use. Our solution surfaces specific language from Voice of the Consumer (VoC) for use in product descriptions, landing pages, FAQs, advertising copy, and SEO tags.
Build online reputation by automating your review management processes
Consumers write critical reviews hoping for a response and action. We aggregate and organize reviews across e-commerce sites and pinpoint the critical reviews requiring a response. Our dashboard also tracks response rates across all e-commerce sites, markets, and SKUs.
Incorporate emerging trends in your marketing communications & product innovation
Our solution constantly monitors all brands and surfaces products that are rapidly gaining in user engagement and sales ranks. Mining feedback on these products uncovers topics that influence product trends.. Even for products that have steady user engagement, consumers often bring up new issues. Incorporating macro and micro trends into marketing communications & product innovation can provide a competitive edge.
Gain competitive edge by addressing the trailing areas & unmet needs
Consumers love, hate and request many attributes for both your products and those of your competitors. We will benchmark you against the competitive set on each discussion topic to both pinpoint the areas where you trail and identify unmet needs to be addressed. Topics of confusion or complaints can be used to update FAQ sections and “traveler tips” and to set appropriate expectations.
Our Unique Value Proposition
Ready to use Custom taxonomy & AI models – Taxonomies and hierarchies are evolved from Beauty & Personal care data. AI models are custom trained for the category.
Decision clarity to act with confidence – Category trained models provide highly accurate and specific insights. This gives you the confidence to act on the insights without manually reading thousands of reviews. Dedicated data scientists answer your business questions.
Cost-effective – Minimal setup: Completely built out workflows, data pipelines & AI modules. Ongoing analysis is automated. Easy to add additional sources.