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Identify Key Opinion Leaders In Pharma

KOL Identification, Management, and Engagement

Key opinion leaders (KOLs) have a large, trusted following and are seen as credible sources of information for patients and healthcare professionals. Finding their digital identities and network graphs helps identify KOLs and discover emerging KOLs. In addition, mining their social and research posts can uncover insights on how best to engage with them.

  • 10 Therapeutics Areas

  • 3 years+ historical data

  • 90k + digital identities

  • 300k+ posts per year per Therapeutic Area

  • 10+ Sources

KOL Identities

Access deeply curated digital profiles for more in-depth audience knowledge.
160k+ physicians in 10 therapeutic areas post over 200k+ tweets and 100k articles and are part of 5k media interviews each year and growing. Track and capture emerging KOLs over time in the following therapeutic areas:

  • Hematology
  • Immunology
  • Oncology
  • Gastroenterology
  • Cardiology
  • Pulmonology
  • Neurology
  • Rheumatology
  • Dermatology
  • Endocrinology

70% of physicians have digital identities in one or more sources

  • 10% on Twitter
  • 40% on Semantic Scholar, PubMed or Google Scholar
  • 60% on CMS
  • 10% on

Influencers/Digital Opinion Leaders

  • Identify key opinion leaders and followers through influencer graphs, constructed using follower information of every physician.
  • An Integrated comprehensive score based on a variety of metrics including followers, citations, h-indices, etc is used to identify Key Opinion Leaders among HCPs

The size of the bubble indicates the number of followers.
Hover over the bubble for more information

Relevant Engagement

  • Foster informed, high value interactions with identified KOLs
  • Track KPIs such as perceptions on drugs and studies based on physician opinions in real-time
  • Drilldown to physician and drug level to understand opinions on therapies, drugs and studies

Real-time customer & competitor intelligence

  • Map influencer networks for targeted marketing and messaging
  • Answer key business questions in near real-time using organic conversations
  • Uncover insights based on physicians’ opinions on clinical trials, studies and drugs such as share of voice or sentiment by drug or study

Top KOLs in the 10 Therapeutic areas