We are a team of data scientists, engineers and consultants committed to harnessing the vast powers of machine learning to solve distinct problems. Founded in 2012 and backed by leading investors and industry practitioners, we are experts at combining human intelligence with artificial intelligence to build custom solutions for each of our clients.
Get deep insights without asking a single market research question!
Uncover specific and granular insights from online reviews, social media commentary, survey feedback and chat logs. Add structure to unstructured text, at massive scale.
Rapidly actionable use cases powered by the Voice of Customer
Product development/ Innovation
Consumers talk about hundreds of unmet needs in millions of feedback comments. It’s hard to know what to act on to drive a material increase in rating or sales. Our solution mines the feedback text to both prioritize the topics to act on and quantify the respective potential increase in rating or sales.
Customer Service/ Reputation Management Automation
Consumers mention critical comments in social media and call center interactions hoping that you would respond and take action. We aggregate and organize customer comments across all feedback channels and pinpoint the critical posts you need to respond to. Additionally, our text analytics produces insights you can use to improve service agent’s effectiveness.
Marketing Content Optimization
Customers write positive posts for your products/services either organically or in response to your campaigns. Each positive post is a powerful testimonial articulating the winning attributes of your product in the words of your target customers. Our structured analysis will also surface specific language for use in marketing communication strategy, advertising copy, product descriptions and SEO tags.
Consumers love, hate and request many characteristics for both your products and those of your competitors. We’ll benchmark you against the competitive set on each discussion topic to both pinpoint the areas where you trail and identify unmet needs you can address. We also show you which geographies, products or channels you are underperforming, and the root causes driving the under-performance.
Customized AI: Machine Power + Human Accuracy
Industry-specific AI solutions, while targeted, are typically modeled on generic data and therefore too broad to provide answers to the specific questions that your stakeholders are asking on a daily basis. Our approach is designed to allow for significant up-front learning and collaboration between SetuServ consultants and your stakeholders.
This allows us to build models that are uniquely-tailored to your stakeholders and for each specific functional purpose. Since our SetuServ’s Skierarchy™ Platform customizes AI models to your data and use case, they are highly-accurate and comprehensive. This gives you the confidence to act on the insights without manually reading thousands of reviews. 50% of the answer isn’t good enough. We’ll get you the rest of the way there.