We are a team of data scientists, engineers and consultants committed to harnessing the vast powers of machine learning to solve distinct problems. Founded in 2012 and backed by leading investors and industry practitioners, we are experts at combining human intelligence with artificial intelligence to build custom solutions for each of our clients.
Consumer Insights for CBD Brands
The CBD-based product industry is exploding, with an increasing number of brands, formats and applications available to U.S. consumers. SetuServ’s proprietary text mining platform has analyzed over 27,000 customer reviews from retail websites and uncovered deep insights about the current perceptions of products and areas for improvement.
Actionable Insights from Consumer Reviews
Hear customers describe benefit areas in their own words
The applications of CBD range from treatment for anxiety to pain relief to insomnia to pet arthritis. A structured analysis of consumer reviews allows for a ranking of the most popular use cases and associated sentiment.
Understand the top product-related issues raised by CBD consumers
Are customers receiving what they expected? Is the product packaging defective? Are usage instructions confusing? See what issues customers are commonly facing and whether they are causing pleasure or pain.
See Sample Data
Discover key differences in consumer preferences across countries
As regulatory environments and cultural norms vary by country, it is imperative to understand distinct consumer needs and expectations by region.
Identify critical gaps between consumer expectations and actual performance
The current fragmented state of the CBD product market has left customers confused about product efficacy and quality standards. See where customer experiences don’t match marketing promises.
See the brands that are winning in the market
Sorting review data by brand and/or region highlights the CBD brands that are gaining share of voice through increasing review counts and positive sentiment.