Demand for A2 Milk is Growing Globally: A Look at Asia-Pacific Markets
A2 Milk is showing up in increasing quantities at supermarkets globally, marketed as a healthy alternative to regular milk with stated benefits like higher relative nutritional value and easier digestion.
Multinational dairy companies including Nestle, The A2 Milk Company, Westland Cooperative Dairy, China Mengniu Dairy, Vinamilk, Ripley Farms, and Freedom Foods Group Ltd. have all started distributing various A2 milk products.
The infographic below, from Market Research Future, portrays the relative share of A2 Milk globally as well as drivers of growth.
We used our proprietary text analytics platform SkierarchyTM which combines Artificial Intelligence and Human Intelligence on customer reviews to take a deeper look at the growing demand and associated driving topics and sentiment around A2 Milk in infant formulas, specifically in the Asia-Pacific markets. We analyzed 27,548 consumer reviews from the past 3 years from TMall, JD, and YHD in China, and Chemist Warehouse in Australia. We can see exponential growth in the number of reviews from approximately 4000 in 2016 to over 12000 in 2018. In addition, the average star rating has steadily improved, climbing from 3.54 in 2016 to 4.51 in 2018. (see figure below)
We can see exponential growth in the number of reviews from approximately 4000 in 2016 to over 12000 in 2018. In addition, the average star rating has steadily improved, climbing from 3.54 in 2016 to 4.51 in 2018. (see figure below)
The chart above shows the granular discussion topics most contributing to positive sentiment about A2 Milk. Indigestion, constipation and gastric problems were the top 3 health issues cited with the overwhelmingly positive sentiment (green).
This next chart shows the granular discussion topics driving negative sentiment among the consumer base. While challenges associated with buying the product are most prominent, the 3 health issues most frequently cited are Vomit/Spit-Up, Diarrhea, and Bowel Movement / Hard Stools.
So, as seen from the above analysis A2 milk holds promise as a healthy alternative for regular milk but it also has problems of unavailability and side-effects.