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Demand for A2 Milk is Growing Globally: A Look at Asia-Pacific Markets
The infographic below, from Market Research Future, portrays the relative share of A2 Milk globally as well as drivers of growth.
We used our proprietary text analytics platform SkierarchyTM which combines Artificial Intelligence and Human Intelligence on customer reviews to take a deeper look at the growing demand and associated driving topics and sentiment around A2 Milk in infant formulas, specifically in the Asia-Pacific markets. We analyzed 27,548 consumer reviews from the past 3 years from TMall, JD, and YHD in China, and Chemist Warehouse in Australia. We can see exponential growth in the number of reviews from approximately 4000 in 2016 to over 12000 in 2018. In addition, the average star rating has steadily improved, climbing from 3.54 in 2016 to 4.51 in 2018. (see figure below)